Hideaki Itsuno

Making the AI better in a video game is not like making the AI better in, say, a chess game. Making it better in terms of acting ability - we're basically improving its acting so that the user can have more fun.

The idea you start from is 'What's cool to a kid in their early teens?' So we had the guitar in 'Devil May Cry 3.' Guitars are cool to kids that age, and motorcycles are, too.

I've always got maybe around four different titles in mind, maybe about four different ideas that I'd love to make.

I came to London constantly, working with Ninja Theory on 'DmC Devil May Cry,' and I kind of fell in love with this amazing architecture, where you have these buildings that have clearly been around a long time, and they have this amazing gothic look, and then on the first floor, it's a McDonald's!

If I could, I'd love to make 'Dragon's Dogma 2' - it'd be awesome.

After 'DmC' came out, we had a fantastic relationship with Ninja Theory, and we loved what they made. We wanted to see a sequel to that.

Before you go through with an experience, think about what you expect it to feel like. Once you've experienced it, reflect on whether your expectations differed from reality.

First, I take a lot of time to just explain my vision of what the game should be to the team. Then I make all subsequent decisions based on how I want to feel when I buy the game, and what impressions I want to have of it. I then go about implementing the little points that will lead up to that finished product.

There have been a lot of amazing action games that, perhaps, the focus is on cinematics or story or even how the camera works so that they've created this amazing immersive experience.

Monster Hunter' was its own series, its own franchise, and it just so happened that we wanted to make a realistic fantasy-based action game, and because we had the staff available to make something like that, we're able to make this game. The ideas for 'Dragon's Dogma' came from a completely different place.

The most important thing about 'Devil May Cry' is that the action itself, there's beauty to it.

What's fun about these pure action games hasn't really changed since the 8-bit days. Every time I make a new 'Devil May Cry' game, I always go back and play one of the 'Ghouls & Ghosts' games to remember what it is about those pure action experiences that's fun.