James Cash Penney

There has never been a time when a career in the Penney Company was not a challenge that brought out the best in a man.

Selling is our No. 1 job. Never get away from selling a lot of merchandise personally. The more you sell the more you learn.

The greatest teacher I know is the job itself.

My definition of an executive's job is brief and to the point. It is simply this: Getting things done through other people.

The men who have furnished me with my greatest inspiration have not been men of wealth, but men of deeds.

The best teamwork comes from men who are working independently toward one goal in unison.

A merchant who approaches business with the idea of serving the public well has nothing to fear from the competition.

The five separate fingers are five independent units. Close them and the fist multiplies strength. This is organization.

The best of merchandise will go back to the shelf unless handled by a conscientious, tactful salesman.

A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization.

It is the service we are not obliged to give that people value most.

Success will always be measured by the extent to which we serve the buying public.