Jenny Packham

If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes.

Nobody is going to buy one of our dresses because it will do, or as something to hide away in their wardrobe and wear at some dimly undetermined point. They always have an event of some kind in mind. They want to walk in the room and for everybody to think how amazing they look. That's the job, really.

All I ever aim to do is make beautiful evening wear.

I like the challenge of dressing ladies in lots of different things.

I have always aspired to create beautiful designs that make women feel elegant and confident - for me, that is my greatest challenge and inspiration.

I always design with the occasion in mind, so I particularly enjoy creating bespoke pieces; it's always an exciting challenge for me creatively.

I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.

I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do.

I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item.

We have a wide range of looks that address all the different types of women we cater to in all of the different territories we sell to.

I really enjoy the diversity of the people we dress.

With the Bond girls, they've always been these sexy but quite strong women, and that's a nice combination to design for.