Jenny Packham

Think about the style of the occasion before you plan your outfit.

Don't be too influenced by what's 'in fashion.' Just be a bit more individual about it.

In America, I can just be glamorous, which is lovely. People are happy and accepting of exactly what it is I do.

The L. K. Bennett and Jenny Packham bride is confident, feminine, and fashion-forward.

I loved dressing Elizabeth Hurley. I thought that was wonderful. She was one of those women who is so aware of how she looks in everything.

I think with bridal fashion, it moves very slowly.

I play with those two eras a lot. The '70s did actually take quite a lot inspiration from the '30s. I love the '70s, the bold color. There's something very sophisticated about it now, looking back.

I like the American style. I love L.A. They have a completely different way of dressing.

I love Elizabeth Hurley. I have met her on a few occasions and was stunned by her beauty and her attitude. Very cool and easy going.

I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones.

I love travelling and use my time abroad to be inspired.

I always love the domineering, slightly wicked women on screen.