Jenny Packham

I love the idea that we can dress all sorts of people, and they feel great in the dresses, and that make us feel good.

I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.

With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.

Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour mesmerizing. I love the idea of channeling that spirit on your wedding day.

With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.

I love it when people who don't normally see fashion shows see them, because they find it so exciting.

Carey Mulligan- I'd love to dress her. And Nicole Kidman.

I always love long shirt dresses with hand painting on it. It's just wonderful.

I feel our brides are empowered women who know what they want and have a strong sense of their identity. Obviously, they love fashion and glamour.

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

A dress is an emotional thing to make. You've got to fall in love with it and not just with the dress - the whole process of designing it has to be a good experience.

I think in L.A., every night they're going out somewhere. So you have this culture of dressing up.