Angela Ahrendts

You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.

At Apple, we believe that people with passion can change the world.

Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.

I know who I am. I know what I love.

People love to talk about themselves.

We're building a lifelong relationship with people, and every great relationship has to be built on trust.

People don't want to just make stuff. They want to make stuff with purpose.

What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.

I have learned to feel my way through life, personally and professionally.

My father smoked cigars his whole life, and my husband once in a while does. And when he does, it reminds me of my father. It's a heartwarming thing.

I don't believe that you are ever done. Is life ever going to stop and stand still? We have to move as fast as the world is moving.

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.