Angela Ahrendts

It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci with leather goods.

If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.

I think that the larger and more complex the business gets, I have to listen twice as much as I speak.

Great design... you won't have a business today without great design.

Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.

Forget luxury; as a great company you have to keep evolving.

You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.

We value feeling over knowing, because you can't prove something that hasn't been done before.

The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.

At some point in your career, maybe you, too, have made the life-altering decision to start anew. If so, you know first-hand how exciting, challenging, and sometimes disorienting the first 30, 60, 90 days can be.

Work has never really been work for me. It's been a natural extension of my life.

Trust your instincts and emotions.