Kat Von D

I love Better Than Sex Mascara, and Shadow Insurance Eye Primer is superawesome.

People love our triple-milled, super-high-pigmented soft supermatte formulas.

Sephora has always been the best, in the sense that they love me for me and that they let me be me. That's the coolest part. I think that's why the products are great - because there's a sincerity and authenticity.

I shop everywhere from Maxfield to antique stores. I love Alexander McQueen and Vivienne Westwood, and I love vintage. Golyester has the best selection of mint things and dead stock. I collect 1940s to 1970s platform shoes, and that's where I got a few of my best ones.

Years of cultural programming have taught us to love some animals while eating others, when in all reality, all animals are sentient beings with the capacity to feel, both physically and emotionally. Every day, I have the choice to live a life of compassion that not only saves animals but helps the environment.

I already know what it's like to make life choices that are not the same as the majority.

The decision to make Kat Von D Beauty cruelty-free was easy and simple. Sure, my products won't sell in China because of my decision, but if it spares an innocent animal from a life of torture, that is completely worth it in my book.

As far as skincare goes, I'm from the school of 'you are what you eat.' I always promote a vegan lifestyle, not just because it's great for our environment and for humanity, but because if you cut out dairy, for example, there's scientific proof that it can actually help your complexion.

The artwork on my packaging was something I painstakingly micro-managed - for example, I treat it like a tattoo, taking into consideration the muscle structure and seeing were the line lands on the existing body.

You don't have to get married and have a family, like a lot of women try, to live the American Dream. There's nothing wrong if you're in your 40s and don't have kids and are president of your own company.

The funny thing is that I've known since I was 7 years old that I was never going to have kids. I always imagined myself as this worldly, traveling gypsy lady.

I've always viewed makeup as the gateway drug to animal activism. It really doesn't require any sacrificing or changing anything other than just replacing products that were once used to torture animals with ones that perform just as well and are cruelty-free.