Kelly Asbury

I wanted to create a world that presented the Smurfs with obstacles and challenges and really put them in a fish-out-of-water situation but also make them very active in getting out of their situation. Make them really the central characters.

I'm in the entertainment business, and I make commercially entertaining animated features.

There's a lot of movies, and I've made some of them that could be categorized this way, but there's definitely been a trend in animated features of all types to be a little bit cynical, if you will, to have a little bit of 'knowing' humor to them, kind of a wink to the audience.

A lot of people say to me, 'Is this good, to do to a Shakespeare piece?' And I think, 'You know, 'West Side Story' did it very cleverly, in a different way.' But if you look at 'Bonnie and Clyde,' 'Titanic,' 'Avatar,' 'Grease,' 'Brokeback Mountain'... they're all 'Romeo and Juliet' stories.

I think 'West Side Story' is one of the greatest, if not the greatest, musicals ever put onscreen - or stage, for that matter. I, frankly, like Zeffirelli's 'Romeo and Juliet' very much, too. I grew up with that... I loved it. I loved the score; I loved the acting.

I don't approach my movies with a target audience in mind. I try to make something that's true to the subject matter as much as possible, while still being entertaining and fun.

I look back at my childhood, and the films that I remember the most are things like 'Mary Poppins,' 'Chitty Chitty Bang Bang,' 'Willy Wonka and the Chocolate Factory,' 'To Kill a Mockingbird.'

Certainly in the case of 'Gnomeo & Juliet,' if it makes children or adults a little more interested in Shakespeare, there's nothing wrong with that!

I wish I had been a child when the Smurfs came on television.

Films like 'The Wizard of Oz' and 'Shrek' are hits because they hit on different levels with different age groups. Striking that balance is what I strive for. But I won't know if I've done it until the audience sees it.

What I want to impart on any movie I work on is I want to make it entertaining. That's what I feel I do.

Star-crossed lovers who have a destiny that isn't necessarily going to work in their favor - that's a universal story; that's an archetypal story.