Lapo Elkann

The value of 'Made in Italy' must necessarily be up-to-date. This is the philosophy that Italia Independent has embraced. We decided from the outset to do away with stereotypes and attune ourselves to the extreme pace, to the incessant metamorphoses of the globalized world.

I drive girls crazy because I might call them 20 times in one day and then the next day not once.

I love challenges, and I believe that the challenge of quality cinema should not be underestimated as an important part of the Italian cultural offer.

I have many weaknesses, but I have one strength. When I do something, I do it 300 percent. I'm not a middle man.

London is the financial capital of Europe, a great platform to America and Asia. I love the fact that in British culture you can be whoever you want, and people don't even look at you. I don't feel that in Paris or Milan.

Real luxury is customization.

Fashion is something which is non-lasting; it's ephemeral.

I am Jewish, Italian, American, Catholic.

I don't have an MBA, and I didn't go to Yale. I'm not an academic person and wasn't a good student. Instead, I've been taught by some of the most inspiring people in the world.

I'm inspired every day by the great captains of industry and enlightened entrepreneurs like my great-great-grandfather and founder of Fiat, Giovanni Agnelli, who personally knew all his workers and gave so much to this country, or Adriano Olivetti, unique and innovative in every way.

I love Winston Churchill; I think he had the grace of coming and the grace of leaving - when things were hard he was there, and when it was time to leave, he left.

Italy's assets are her style, her beauty, her creativity, her passion, her energy, her technology; and these will be core brand values of all our cars. Fiat as a company has a long way to go and a steep road ahead.