Lori Greiner

People trust I know what I'm doing. I have lots of credibility. I've had years of learning. I know and understand my business.

When I had challenges, it taught me to be more on top of it for the future. Things go wrong all the time when you're running your own business, but it's how you perceive it and deal with it that matters.

I prefer to like the people I invest in, but it's not an absolute necessity, as long as they have a good mind and I know they'll do whatever it takes to be successful.

I like helping people.

I think running a business, doing what I've done for the last - since 1996, has taught me so many things because I started from just an idea and then had to figure out how to make it, market it, every single thing from soup to nuts on how to get a product done and out there.

I've achieved a certain amount of success and now I'm thinking about the good things I can do.

I had an idea, I was passionate about it and I had to work hard to turn that into a big success and more products.

I've been making products for so long, I have a gut feel for what is right - what will work and what won't. I can tell instantly if it's a hero or a zero.

I have an innate instinct for knowing what's going to work.

In business it is most often all about getting your foot in the door and once you do, everything opens up and things start to naturally progress into bigger and more opportunities.