Luca Cordero di Montezemolo
Businessman Italy 1947–present
13 quotes in the archive
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Ferrari used to be the car that you kept in your garage, took out to polish and show, and put back into the garage.
We don't sell a car, we sell a dream. We are Italy's national team. There are many great soccer teams in our country, but there is only one Ferrari.
I want to have different Ferraris for different Ferraristi. We have a lot of parallel activities that can increase revenues without being obliged to produce more cars.
I'm married to Ferrari.
Luca Cordero di Montezemolo
I always say to my people, 'If you don't sell a Ferrari to a football player, you make a big present to me.' Really. Because they buy to just show off. I don't like.
Luca Cordero di Montezemolo
I like the world, but I feel very, very Italian. I love the small parts of my country: Tuscany, Capri in the winter. I don't like big towns.
LaFerrari' means 'the Ferrari.' The excellence. In this car, we put everything we are able to do. Our extreme technology, extreme experience, extreme capability. And this has been the first Ferrari totally designed in our design center.
Luca Cordero di Montezemolo
India is a very, very old country with a history, culture and tradition like Italy. And we can use the English language to be in touch. Then India's industrial situation is similar to us. Both have big companies but are dominated by small and medium-sized companies. It is extremely important for both to do joint ventures.
Italy is famous for fashion, food, Ferrari, and furniture - furniture was a segment where the companies in the high end are all small.
We at Ferrari are a small, dynamic company, and we show what Italy can do.
I am a person that when I go in the street, everybody knows me and goes: 'Oh, you are entering politics.' I want to do something positive for the future. It doesn't mean to become a leader of a party.
Luca Cordero di Montezemolo
Ferrari, together with my family, is the owner of my heart.
Luca Cordero di Montezemolo