Marco Zanini

A Schiaparelli woman is not about cliche.

As long as I have fashion memories, Schiaparelli has been there.

A product that wants to stand out needs different treatment.

Schiaparelli symbolizes the capacity to think and create in a different way.

It's couture. Everything has to be done by hand. That is most important. That is the crucial element. Without it, that is not couture anymore.

I've never liked to conceptualize too much about fashion, like it was art or science, which it is not. But it's nice when there's a clear idea behind a collection.

Schiaparelli was almost like a pop artist. Even the first sweater had a naive visual impact. You immediately get it, and you love it or you hate it. There's nothing in between. But she had a proper upbringing, so she also understood about quality and luxury.

I love the personality of Schiaparelli so much.

Integrity is the distinctive Santoni trait. Their attention for the longevity of good product matches the widely-felt need for fashion that's less superficial and volatile.

We are all human, and mistakes are just around the corner, but experience lets you try to avoid them.

Especially as a teenager, you were so fond of Schiaparelli because she was slightly extreme, rebellious, and iconoclastic as well. That appeals to teenagers!

In fashion, there's huge pressure to produce results in no time. But you cannot guarantee numbers, because fashion gravitates around desire.