Marshall McLuhan

A point of view can be a dangerous luxury when substituted for insight and understanding.

The medium is the message.

All media exist to invest our lives with artificial perceptions and arbitrary values.

Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.

Darkness is to space what silence is to sound, i.e., the interval.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

There are no passengers on spaceship earth. We are all crew.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves.

Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.

Schizophrenia may be a necessary consequence of literacy.