Max Levchin

Media is very different from financial services. People are very fickle and very vocal. They believe that things should be one way and not the other. It's still very rewarding to build products for huge audiences. It feels like you're making an impact.

If we compare the two, Facebook is currently a superior place to market a product like Slide. Twitter is more like a general distribution agent. It's like broadcast radio.

If the game designer produces more content than he can consume per month, some fraction of the people will say more quests, more tests, more challenges, more whatever, and they will be compelled by it.

You can't get married to any one particular plan. That is the biggest lesson I learned at PayPal.

I actually think Facebook made it their business to be close with all of the app developers. They couldn't have done more.

Facebook and Myspace are the U.S. audience, which is tried and true when it comes to being susceptible to ads.

We're becoming slaves to our social networks - and that's not a bad thing. You like your favorite networks, so do you friends, and pretty soon you have market winners.

Technology has come a long way since PayPal.

If you can work a brand successfully into the narrative of your product, then it's really cool. Then people actually take the brand up and say, 'My positive experience in your product is directly connected and influenced by this brand and that worked great.'

Think of Slide as a giant media network for people to transmit information. The content that's in there now has been provided by users - it's whatever they want it to be.

If you're building a social product, you're still living in the last century if your product doesn't work on Facebook.

You're going to pull out your phone and try to use whatever is the most appropriate app on your iPhone or your Android device. Yelp saw that very early on. And when we launched the mobile product, we saw immediate growth, and we were stunned.