Mike McCue

Our whole goal is to basically feature publishers' content and get people to click over to that content on the website.

Let's say you go to a friend's wedding, or Thanksgiving, or Halloween. It'd be great the next day to see what went on with your friends' Thanksgiving weekend, or all the costumes they wore on Halloween, and be able to look back and see what they wore the year before, and the year before that.

Twitter was created as an open platform, an open communications ecosystem, and I hope it can stay that way. You have to be really careful not to let money get in the way of that.

Twitter can be incredibly valuable as an open communications mechanism, but if you close too many things down too quickly, if you think about it too short-sightedly, you could easily do a lot of damage to that ecosystem.

Journalism is being pushed into a space where I don't think it should ever go, where it's trying to support the monetization model of the Web by driving page views. So what you have is a drop-off of long-form journalism, because long-form pieces are harder to monetize.

I had been reading magazines a lot, and I love magazines, and so I was always asking myself why is it that these gorgeous articles just don't translate well to the web? Presentation was one aspect of it.

Facebook is about seeing what your friend is doing. Twitter, you follow different people. Flipboard is about passions and interests and topics, and so it's the same social web that all of these products are letting you look at, but Flipboard is coming at it from a more topical point of view.

Articles themselves are condensed to narrow columns of text across 5, 6, 7 pages, and ads that are really distracting for the reader, so it's not a pleasant experience to 'curl up' with a good website.

Having run Tellme before, one of the things I learned about running a big network is it's one thing to have some people not be able to get on the way they want to get on, but as long as people who are on the network are having a good experience, you're totally cool.

The iPad is creating a new format for reading content. One of the things that's happening as a result is the world of personalized news aggregators, which is a category that's been around for quite some time, is getting new life.

I was really excited by the idea that people were sharing information now and discovering information in a totally new way on the Internet via Twitter and Facebook, yet that experience was pretty clunk and just lots of bit.ly links.

If you're Burberry or Gucci, you're not going to run a banner ad. To get brand ad dollars to move to digital, you need to create a beautiful experience.