Naomi Klein

When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

The electoral strategy for 2016 was, 'Vote for me; I'm not Trump,' and, 'Trump is dangerous, so get out and vote.'

He was about building up the Trump name and then selling it and leasing it in as many different ways as possible.

One of the ideas that I wanted to highlight, which is actually a very bipartisan idea - it's not just about conservatives - is this worship of wealth, the CEO saviour.

We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.

Maybe Trump himself will be voted out through impeachment, right?

Even though I believe in mass social movements, I'm uncomfortable in crowds.

Throughout U.S. history, national crises have been used to suspend constitutional protections and attack basic rights. After the Civil War, with the nation in crisis, the promise of 40 acres and a mule to freed slaves was promptly betrayed.

This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand.

Look at the structure of the Gates Foundation and this idea that, rather than trying to solve these huge global problems through institutions with some kind of democracy and transparency baked into them, we're just going to outsource it to benevolent billionaires.

We have to change the kind of free trade deals we sign. We would have to change the absolutely central role of frenetic consumption in our culture. We would have to change the role of money in politics and our political system.

I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.