Noam Bardin

Samsung and Apple seem to think that they're going to provide everything. Apple believes services will drive hardware, while Google wants to own each user regardless of hardware, so you have differing philosophies.

It's not in the interest of most mapping companies to make those changes as they occur, but if you give the power to local people, you can be sure that you're always getting the best information from the folks that actually drive those roads every day.

Using Waze, they're saving time on the road, money on gas, and emissions into the environment - a proposition they really can't turn down. But more than that, drivers use Waze because they feel they are part of a community, working together to overcome the global headache that is traffic.

Overall, there isn't much difference between a high-end Android and iOS phone, despite the fact that Android is a knockoff of iOS.

You can see that tight integration, as Facebook and Twitter now have with iOS, makes the overall user experience better for both the partner and for Apple.

Maps are living, breathing organisms that change on a daily basis: You see it in new roads, bridge closures, and demolitions.

If you do not have vision to where you want your product to go, you will never get there.

What's been unique about our acquisition is that Google is leaving us independent. That actually means that the company is structured the same... We really are a company within a company.

For a start-up company, it is all about the religion of the product's excellence - the success of the product - while for a large corporation, it is the brand. We chose to maintain our start-up image.

If you look at it now from the Google perspective, how do you make billions of dollars? Hundreds of millions doesn't count anymore; how do you make billions? And that's the question we've been tasked. Is this a Google-scale business, or is this a nice business for a startup?

We discovered that there are actually fewer companies actually buying data.

We will continue to make a real impact on drivers globally, helping them save time and money while making everyone's daily commute a bit more efficient and fun.