Ofra Strauss

As a brand, Ahla is one of Strauss-Elite's strongest. But we need to do a lot of marketing in order to regain market leadership. I have no doubt that we will do that, even if it takes time.

Mutual investments of Israeli and American companies strengthen economic ties between the two countries and contribute to Israel and to the U.S. alike.

Money does not buy anyone the right to tell Israel what to do, but long-term involvement, dialogue, and care demand that we must listen.

In every country I visit, I am proud to present Jasmine and what we are doing here. I am in no doubt that we will soon be called upon to teach others the model we have been developing for the past decade, for the promotion of women-owned businesses.

I would like to be more active outside of Israel.

I am certain that Gadi Lesin's abilities and the experience he accumulated during his sixteen years in a variety of general management roles in Strauss Group in and outside of Israel will enable him, together with group management and all managers and employees of Strauss, to continue to take the group forward to further success.

It is important that we women use our position as a platform to influence for good.

The business case for diverse employment is not a matter we can ignore. When the business case merges with values and national objectives, this serves as a wake up call for us all. We cannot ignore the opportunity; we cannot ignore the commitment.

Globalization means that business strategy and business ethics cannot be separated from each other.

Strauss Group continues to strengthen its future growth engines, improve the company's competitive position, and increase market share, while continuing streamlining processes, improvements, and carrying out organizational adjustments in the company.

Strauss' water activities, which highlight both its social responsibility and commitment to the environment, meet a genuine need of people around the world today.

When we talk about change, we, the business leaders, have to implement it. We have to look at what we're not doing and what we should be doing.