Aslaug Magnusdottir

I'm Icelandic, from this small country where there was very limited access to fashion when I was growing up, and so, for me, it's really important to have a product that's relevant for this global customer.

Having trained as a dancer growing up, I love any dance related events.

We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.

I enjoy walking through Nolita and Chinatown, watching the people and the buildings, browsing through shops and stopping at little cafes for a cup of coffee or glass of wine.

Designers were saying to me that they didn't have a place to sell their special pieces from the runway.

As a customer, I would see pieces that I loved and then find out they weren't being made because no store had ordered them.

While my calendar with Moda Operandi often takes me to fashionable locales like Milan and Paris, I am thrilled when opportunities to visit new places present themselves.

Our girl is someone who knows the trends before they happen and look online immediately when shows are happening. They love fashion so much, so they're thrilled they get to be a part of it all.

Part of the budget should be used to purchase the items that you really need, such as a new coat or boots. Part of the budget should then be set aside to buy things you fall in love with and can't live without.

Having grown up in Iceland and Los Angeles, gone to school in Europe and America, and lived and worked in London and New York, my insatiable appetite for travel has informed many of my life decisions.

Driven to design by what she refers to as the lack of glamour in the industry, Bar Or creates for the modern woman who is a fashion risk-taker, one who is confident and, perhaps, has a larger than life personality.

I was eager to see what Swedish design had to offer and get a sense of its fashion culture, and Altewai Saome was the perfect introduction.