Ravi Subramanian

There is a certain amount of intrigue that gets created by revealing portions of the book and, in the process, generating a certain amount of interest. Often, authors do this by releasing a few chapters online or even releasing film-like trailers.

When James Bond presses the watch and the car explodes, the writer doesn't go into the science of it. One should leave it to the leap of faith. I have tried to explain as much as possible, and what I can't, I have left it to people's imagination.

As authors, we know that it is very difficult to unleash one's creativity.

A lot of things that I write about have happened to people around me, if not necessarily to me or in the organizations I've worked in. Having said that, it's fiction and has a lot to do with my imagination and creativity.

It is important to send your work to as many publishers as possible. For every one publisher who may show interest in your work, there will be at least five who will reject you.

The first draft is usually junk. You have to work on it seven to eight times.

If I did not have a de-stresser such as writing novels, I would lose focus at work.

I had, at a point in time, decided not to write on the corporate world. But if people expect me to set stories in a work environment, then why go away from it?

With social media, one can target the audience and reach out to the segment in a very precise, cost-effective manner.

People think writing is a very distinguished, cerebral thing, where all you do is write. It doesn't work that way. People have to see online promotions, see piles of your book in stores, and you have to make sure the guy recommends it!

In Indian companies, people aren't too worried about the pace of growth as long as you're setting up a business which will survive for years.