Ren Ng

For low light, all the light rays participate. We're using all the light coming through a large aperture to make a picture with a large depth of field - totally impossible with a conventional camera.

When a regular camera focuses physically, what the regular camera is doing is adjusting the lens relative to the sensor to bring different parts of the scene into focus.

We have seen amazing, creative and interactive pictures from camera owners, and I'm looking forward to the Lytro camera being available in Australia.

With Illum, we're able to start to customize that supply chain in a very deep way... to rethink the entire imaging pipeline.

Photography has always been a passion of mine, but I began to study light field photography when I was in the Ph.D. program at Stanford University.

I loved photography but was frustrated by the limitations of cameras. When trying to take a picture of a friend's young, active daughter using my DSLR, it was impossible to capture the fleeting moments.

There's something really magical about trying to see things in new ways that go beyond, in some sense, the biological human experience. Light-field photography, too, goes beyond the human experience because our eyes work like conventional cameras.

I just love taking pictures.

I am a very keen photographer. I have enjoyed taking pictures since I was a kid with my family, but I became more serious about it at university.

Camera 1.0 was film. Camera 2.0 was digital. 3.0 is a light-field camera that opens all these new possibilities for your picture taking.

The megapixel war in conventional cameras has been a total myth. It's taking us all in the wrong direction. Once a picture goes online, you're throwing away 95 to 98 percent of those pixels.

On the personal side, I was rock climbing and taking pictures with my friends. We took all sorts of portrait and action pictures, and I was thinking at the time that these are inherently difficult to focus correctly.