Scooter Braun

I had very big lips growing up, so my brother started to call me Scooter Fish because he decided a scooter fish has big lips.

I think people got this idea that I wanted to be a star. Managers of the past don't have any kind of public persona - it's all about the fame of the artist. I really don't want to be a star. I just want to have a platform.

The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.

If my ambition was to stay a manager the rest of my life, then I'd probably follow what people think managers are supposed to be like, but my ambition was never to be a manager.

My job is making irrational people do rational things.

As a music industry, if we remain in competition, then we die. We have to understand that we're all in this together. Collaboration and synergy, it's one of the most important things out there.

What has now become conventional in terms of digital marketing and the discovery of new talent was once very unconventional - and people forget that.

My job is to make sure a client doesn't have any 'what if's - to make sure, when you look back, you don't say, 'What if I had done this? What if I had done that?'

I want to show that you can be a successful entertainment executive, be a good husband, be a good father, be a good friend, be down to earth, be a good person, and give back. If I can push that message out there into the world and pass it on to my son, then I'm OK.

What is now commonplace was once not, and I think that's a testament to what it means to really break the mold and push the limits.

Justin Bieber was born with the Superman powers. He could sing, he could dance, he could play instruments. I wasn't born with those gifts, so I had to become a different kind of superhero... I'm a normal Joe. But, with a lot of effort, I've got a shot at being Bruce Wayne.

I think people will always like intelligent TV.