Seth Godin
Writer United States 1960–present
28 quotes in the archive
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If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.
Seth Godin
The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
The danger of the Web is that you can go from idea to public announcement in under ten minutes.
Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Seth Godin
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
Habits like blogging often and regularly, writing down the way you think, being clear about what you think are effective tactics, ignoring the burbling crowd and not eating bacon. All of these are useful habits.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.
I intentionally abandoned the hard stuff early on because not only do I think it's useless, I think it's a distraction.
The Net is not television. It is the finest direct-marketing mechanism in the history of mankind. It is direct mail with free stamps, and it allows you to create richer and deeper relationships than you've ever been able to create before.
What tribes are, is a very simple concept that goes back 50 million years. It's about leading and connecting people and ideas. And it's something that people have wanted forever.
Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
Seth Godin