Steve Easterbrook

Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.

We are putting the customer at the center of everything we do and are directing our resources towards those innovations and investments that will strengthen our ability to deliver a better McDonald's experience over time.

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's, that's incredibly attractive.

Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.

People come into McDonald's two to three times a month - to extrapolate that to the cause of obesity is a real stretch.

As a parent, I know how difficult it can be to encourage your kids to eat well.

I'm honest and fair, but I don't dispense false kindness.

I've never met him, but I love the simplicity with which Warren Buffett describes good and bad businesses and how he makes his investment decisions.

Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's.

Customers have access to information that gives them much more control over their lives.

The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives.