Steve Easterbrook

Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.

We're allowing technology to take out the non-value-added manual elements of the McDonald's experience.

Fear of decision-making is one thing I personally resist, and I'm trying to encourage others to resist as well.

Moving our headquarters to Chicago is another significant step in our journey to build a better McDonald's. This world-class environment will continue to drive business momentum by getting us even closer to customers, encouraging innovation and ensuring great talent is excited about where they work.

Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.

When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.

Businesses increasingly have to differentiate themselves around their people, as much as their product, because thing are so replicable now.

My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.

The progress we have made in a short amount of time gives me confidence we're making the right moves to turn around our business and reposition McDonald's as a modern, progressive burger company.

There's a lot of businesses that are working hard, who are at the top of their games. Therefore, it's always going to be a market share fight.

If you don't want fries with your Happy Meal, you can switch it for a fruit bag or a portion of carrot sticks. I think that is the sign of a progressive business.

The business cannot ignore what customers are saying when the message is clear: We're not on our game.