Trip Hawkins

As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.

I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.

The way companies hang on to their marketshare is by being scared.

The only problem we've had is the amount of time it's taking people to develop titles.

We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.

But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.

None of our competitors have ever made two systems that run the same software.

There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics.

Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!

Online console gaming will continue to grow at a healthy pace.

So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.

From day one our next generation system will run all our exsisting software - so that gives us a head start.