William Albert Allard

What is right? Simply put, it is any assignment in which the photographer has a significant spiritual stake... spiritually driven work constitutes the core of a photographer's contribution to culture.

Words and pictures can work together to communicate more powerfully than either alone.

What's really important is to simplify. The work of most photographers would be improved immensely if they could do one thing: get rid of the extraneous. If you strive for simplicity, you are more likely to reach the viewer.