Aerin Lauder

We have a house near East Hampton, and of all the beaches I've been to, I think there is something so beautiful about Long Island beaches. I love them in the fall and winter.

Even though beauty is very much my heritage, my real passion is accessories and home.

I've always loved flowers, as a little girl I'd collect flower objects and little flower books. Now I love flowers on my night table and on my desk.

I'm a very visual person, and I love opening beautiful books on art or design and looking through them.

Sunday is about relaxing and wearing anything comfortable. I love wearing a J. Crew shirt and jeans, which is a treat because I never wear these kinds of clothes during the week.

I inherited my love of gold jewellery from my grandmother.

I think people love having a person behind a brand who lives it. The idea of storytelling is really important.

I love to decorate a room - from the furniture to the objects to the books.

I love market research because you really have an idea of what your consumers are looking for.

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.

When we moved to Europe when I was a teenager, I really did not want to go. I was happy in my school, with my friends, but looking back on it, it was the best experience I've ever had. We traveled every weekend. I experienced incredible new cultures, museums, cities, and it really opened up my eyes.

My inspiration for new products comes from moments in my life or what's happening around me.