Casey Wasserman

You never want to start a season knowing your team doesn't stand a chance to win. The Premier League may be the one example where fans continue to be passionate about their team despite that.

My goal was to build a meaningful sports business that operates at the highest levels in the areas of business that we compete in. I have an intense desire to be successful, and I'm extremely competitive.

I was willing to accept a bad reputation if I deserved it, but it was going to be based on my actions, not on anybody's history. I'm not running from my family - I couldn't embrace my family more. But I wanted to work in an industry where I could define myself, not be defined by my grandfather's history.

I, like most guys, sit around on Sundays, turn on 'NFL Sunday Ticket,' and watch a dozen-plus games every weekend, much to the dismay of my family.

The NBA has been extraordinary in its use and embrace of social media; they are by far the leader in professional sports.