Chiara Ferragni

My style evolves day by day; I love change.

You can totally work with brands. People love seeing that, but you have to build stories. You have to build credibility, and those brands have to really be the perfect fit for yourself.

Americans have a casual vibe that I love so much.

I'm definitely more of a makeup person than a skincare person. I'd love someone to teach me exactly what to do with my skin, but then again, I am also lazy.

I love white T-shirts as much as I love black. I often wear total black. It's my favourite.

Looking into the camera creates a special eye and soul contact.

I love Europe even though I'm based in the U.S.

This mix of willingness and passion made me the businesswoman I am now.

Years and years ago, I was obsessed with these Pamela Love necklaces, and they had a claw, like an eagle claw, which was silver. Then I found one on this random website. I thought it was a fake claw, and when it arrived, it was a real one, cut off from the animal! It came to my house, and it was disgusting; it was a chicken claw or something.

I love hats, especially when you have bad hair days.

When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do.

Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married.