Donald Norman

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that.

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.

Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player.

Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone.

Scientists are always skeptics.

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

As for all those mistakes I make - they are on purpose - to teach you how to deal with them.

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Beauty and brains, pleasure and usability - they should go hand in hand.

Market segmentation s a natural result of the vast differences among people.

We expert teachers know that motivation and emotional impact are what matter.