Ekta Kapoor

I am a living contradiction.

Through these years, I have attempted to create magical moments between my characters because, be it television or films, life is about the moments we create while living through it.

I honestly believe that if you're not growing, then you are taking the space that somebody else would get if you moved forward.

I'm told Jodha was someone whose eyes conveyed humility, simplicity, courage, and conviction. Paridhi embodies everything I had in mind for Jodha.

I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around.

Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget.

I don't want to be sitting and pondering over how many stars my film will get. It's rubbish! I make films that I like - some get really appreciated, and some don't. Till now, luckily, they have done well, but I can't become a slave to that. And I won't - never!

The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels.

You cannot predict how well a film will do.

I really find Jodha-Akbar a fine example of a couple, true or not, that people need to see today.

Very few know that I was a complete wild child.

Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and my close knit group from the industry.