Evan Spiegel

There is real value in sharing moments that don't live forever.

What Snapchat said was if we try to model conversations as they occur, they're largely ephemeral. We may try to write down and save the really special moments, but by and large, we just try to let everything go. We remember it, but we don't try to save it.

Creating a representation of yourself for the Internet stopped making sense when we were all on phones and connected everywhere.

It seems odd that at the beginning of the Internet, everyone decided everything should stick around forever.

Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping.

There's this weird thing that happens when you contribute something to a static profile. You have to worry about how this new content fits in with your online persona that's supposed to be you. It's uncomfortable and unfortunate.

Snapchat changed that perception of deleting something as bad. Online, typically you delete something if it's bad or if it's really embarrassing.

The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go.

In tech in particular, everyone is so serious all the time and has these grand visions.

We no longer have to capture the 'real world' and recreate it online. We simply live and communicate at the same time.

It's not about working harder; it's about working the system.

We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.