Fat Joe

I come from nothing, and growing up, I really didn't have many people to inspire me, at least no good people to inspire me.

When it's all said and done, I want to look back on my career and say I did numerous things.

It feels like we all win when Joe wins. People know the struggle, everything I had to overcome. People feel like that's them winning. If Joe could do it, they could do it.

I collaborate with Tidal because they're for the artists - the up and coming artists and the O.G.s in the game. It's like a home, the only place we have for the artists to find support.

Who you know, 10 albums later, get better than he's ever been before? It's hard. To come from all this huge success like a 'What's Love,' and a 'Lean Back,' then take it back to the street with 'The Darkside.'

There isn't a country I ain't touch in Africa. I just came back from South of France, I toured China, Japan, wherever you name, 60,000 people come out to see Fat Joe.

Envy' was a bit of a challenge for me. It was smooth.

Talking to people from the heart matters, and it's unfortunately something brands have forgotten about. Celebrity endorsement deals try to gain recognition for brands, but at their core, what matters is if the celebrity truly backs the brand.

As a little kid, I watched hip hop get created. So it's an honour for me to represent the Bronx, the motherland of hip hop.

I was at a party New Year's Eve, and - no lie - at least 10 different people came up to me. One guy was like, 'I lost 30 pounds because of you.' So people just coming up to me. I don't know these people - random people.

I wish we had more diversity.

Every ghetto you go to, Latinos and blacks are the two people that are together. We don't look at each other in any different way, like 'He's black; I'm Latino.' I look at us as one.