Giles Deacon

I go to L.A. three or four times a year. It's great for research.

I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman.

I don't really see the point in planning to show off-schedule. I think it's things like showing on-schedule that helps London be organised as it is.

Making your own clothes is great - but don't make everything, or I'll be out of a job!

With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after season.

The effort you put into anything when you're a designer is 100% because it's all about what you get back out from it.

I believe in the democracy of design.

My designs are slightly subversive in their way; it can be in the cut or the colour, but they're always obtainable: they're not so difficult that a 40-year-old woman wanting to go to a cocktail party looking foxy and a little bit different in something well-made would be alienated by them.

There's one thing I would like to do on the high street, and that's something different to what's been done before. So, who knows what that could be.

I think when wedding dresses are talked about, every woman has a different set of factors in her mind of what it could be because they've been thinking about it possibly for such a long time.

Even if you have a lot of money, you may not want to spend a lot of it on clothes.

That era of designers being away with the fairies is gone... You've got to live in the real world.