Ginni Rometty

Some people call this artificial intelligence, but the reality is this technology will enhance us. So instead of artificial intelligence, I think we'll augment our intelligence.

Think about when a digital business marries up with what I'll call 'digital intelligence.' It is the dawn of a new era about being a 'cognitive' business. When every product, every service, how you run your company can actually have a piece that learns and thinks as part of it, you will be a cognitive business.

Artificial intelligence is one of 50 things that Watson does. There is also machine learning, text-to-speech, speech-to-text, and different analytical engines - they're like little Lego bricks. You can put intelligence in any product or any process you have.

You build your own strategy. You don't define it by what another competitor is doing.

Clients say, 'What's your strategy,' and I say, 'Ask me what I believe first.' That's a far more enduring answer.

I've been head of strategy at IBM and together with my colleagues built our five-year plan. My priorities are going to be to continue to execute on that.

Don't protect your past. Don't protect your products.

As I say to our own team: 'Never protect your past, never define yourself by a single product, and always continue to steward for the long-term. Keep moving towards the future.'

I think, given who the IBM target company is, I feel our purpose is to be essential to our clients.

I have a great job at a great company.

You make the right decision for the long run. You manage for the long run, and you continue to move to higher value. That's what I think my job is.

You will have many more goals in the years ahead. But do not confuse a goal with a purpose.