Too many politicians are shifting the critical themes of our national conversations from a 'big ideas' American Brand Platform to narrowly focused, polarizing sound bites that put party philosophy before what used to be heralded as the common good. These ideas, more often than not, divide us rather than serve to bind us.

Politicians must be simple and clear about how their ideas will serve the national cause. We can no longer use the complexity of today's problems as an excuse for inaction, rhyme or rhetoric that does not meet the challenges before us.

I don't think any business has to give up legal protections in order to simplify. The main consideration is that whatever protection, rights and remedies a corporation wants, they should be put in terms that are understandable to the consumer.

Our national purpose, not our party differences, must define the American Brand. We must change the conversation from one centered around what defines our differences to one that hangs a lantern on what binds us, supports our collective well being and makes us all stronger and more productive as a result.