For me, as someone growing up in a working-class suburb in Stockholm, I couldn't afford all the music. So back in '98, '99, I was really thinking about how I could get all the music and do it in a legal way while at the same time compensating the artist.

I'm just interested in building a company that doesn't necessarily change lives but adapts people's behaviour.

My ambition is we want artists to be able to afford to create the music they want to create, and if it takes them five years to sit down and make the album they want to make, they should be able to afford that. That's my goal.

We're focused on growing the pie so the artists can go back to making a meaningful amount of money.

You go to a Japanese restaurant and have a wonderful dish, and the thing to do is take a picture with your phone, put it on Facebook, and see how many likes you get. If you don't share your experiences, they don't become part of the data processing system, and they have no meaning.

A national investment bank can invest to provide us with the foundations of shared and ecologically sustainable growth: renewing the U.K.'s energy, digital and transport infrastructure which lags woefully behind other major economies.

So we should preserve it. I don't think that digital storage is necessarily a good thing, but I definitely think that digital manipulation is interesting.

I have the Sony Reader; I have the Kindle as well. I don't really use either of them, to be honest. I'd rather sit down with a cup of coffee and a newspaper than read all my digital books.