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If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding - you tend to be very risk-averse. When you think in terms of wealth, you tend to be much less risk-averse.
Daniel Kahneman
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"If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding - you tend to be very risk-averse. When you think in terms of wealth, you tend to be much less risk-averse."
— Daniel Kahneman #moneywealth

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If you think in terms of major losses, because losses loom much larger than gains - that's a v…

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If you think in terms of major losses, because losses loom much larger than gains - that's a very well-established finding - you tend to be very risk-averse. When you think in terms of wealth, you tend to be much less risk-averse. — Daniel Kahneman

About Daniel Kahneman

Daniel Kahneman was a Psychologist from Israel (1934–2024).

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Frequently Asked Questions

Who said "If you think in terms of major losses, because losses loom much larger than gai…"?
This quote is attributed to Daniel Kahneman, a Psychologist from Israel.
When did Daniel Kahneman live?
Daniel Kahneman lived from 1934 – 2024.
What is this quote about?
This quote touches on Money & Wealth. Browse more quotes on these themes from the categories page.