Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

Ever since I've been blessed with success, I've struggled a little with anonymity and even family. I've had people calling asking for money, and I have to ask them first, 'Are you working? Have you been trying to help yourself?' Then I feel like I can help.

Sell your intellectual property based on a track record of success and innovation.

I think that when we have a better educated society, when there is less violence in our cities, when people get back into the workforce and have the opportunity to take care of themselves and their families - that for me really is the kind of success and the kind of America that I think most of us still want, we aspire to.

Life is like a circle and you have to know when to move on. Success and failure are a part and parcel of it.