Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

Meat consumption is just as dangerous to public health as tobacco use... It's time we looked into holding the meat producers and fast-food outlets legally accountable.

You wouldn't expect ABC or any of the mainstream networks to take a position on immigration, health care, anything. But at Univision, it's different. We are pro-immigrant. That's our audience, and people depend on us. When we are better represented politically, that role for us will recede.

Many children with cancer in the developing world can be cured. But without appropriate treatment, few survive.

I don't know of many people who've done sex research with an eye toward people saying sex is bad for you, except for the promiscuity and cervical cancer link - which is actually a valid discovery.