Before we start anything creatively, we have a firm understanding of our objective and our frame of mind for the campaign. Who's our audience, and what's their day-to-day behavior? How can we complement those behaviors? How is our message more than an interruption? Why would people care about what we're saying?

The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.

The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.

People can't pay you to care. People can't teach you to care. But when you find something that you care about, you give it everything you've got. You never settle. And you are always pushing to learn and be better and support those around you. All I've tried to do in my career is care.

I don't want to be the biggest superstar. I want to be good at my job, and I want my work to go down in posterity. I am working for the longevity of my career.

I always thought that if I got no love at all early in my standup career, or I was god awful, I thought I'd get into psychology.

Constant rejection. No security. Career paths being dictated by freelance reviewers. And of course, the terror of the writing desk, of the blank page. Why is it so hard for our non-writer friends to understand this - that it's a job?

The family's first, and the career is second. I could get fired from a show. As long as everything's okay with my family, it really would not bother me.