There's two tiers of science fiction: the McDonalds sci-fi like Star Trek, where they have an adventure and solve it before the last commercial, and there are books that once you've read, you never look at the world the same way again.

I have memories - but only a fool stores his past in the future.

When we look up at the night sky and wonder, 'Is there anyone else out there?' we're also asking who we are in relation to them.

Who are we?' And to me that's the essential question that's always been in science fiction. A lot of science fiction stories are - at their very best - evocations of that question. When we look up at the night sky and wonder, 'Is there anyone else out there?' we're also asking who we are we in relation to them.

It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?

Chefs have always been leaders, but now, because of social media and the evolution of the chef identity, we have a voice that expands beyond cooking.

I've always looked for ways to inspire people, especially young people, to play guitar. When I first saw Fretlight, I immediately connected with the vision. Today's kids expect technology to help them on their journey, and that's exactly what Fretlight does.

Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.