It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America.
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"It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America." — David Stern #sportscompetition
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It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, an…
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It was the Michael Jordan/Nike phenomenon that really let people see that athletes were OK, and black athletes were OK. Defying a previous wisdom - not only that black athletes wouldn't sell in white America, but that the NBA as a predominantly black sport could not sell in white America. — David Stern
About David Stern
David Stern was a Businessman from United States (1942–2020).
Frequently Asked Questions
Who said "It was the Michael Jordan/Nike phenomenon that really let people see that athle…"?
This quote is attributed to David Stern, a Businessman from United States.
When did David Stern live?
David Stern lived from 1942 – 2020.
What is this quote about?
This quote touches on Sports & Competition. Browse more quotes on these themes from the categories page.