The one good thing about our school was the Cadets; I chose to be in the Navy, purely for the sailor's outfit. A pity we had to give them back.

I'm not a political thinker, but I've just always thought of myself as a Labour supporter. I was a great fan of Tony Blair. He sent me a letter before I swam the Channel to wish me luck.

It's important when you're married not to forget those things you used to do when you were trying to get her to marry you. You can't send flowers and buy gifts then, when you're married, say, 'Right, get my tea on'. That doesn't go down well. So you've got to keep that level of interest going.

I was quite fat as a kid. And swimming is a sport you can enjoy whatever size you are. If you're fat, running is a pain. I'm not really built for running.

I love film - it's like painting.

We are all innovators, we all like to use our imagination, which is our greatest tool.

An Internet meme is a hijacking of the original idea. Instead of mutating by random change and spreading by a form of Darwinian selection, Internet memes are altered deliberately by human creativity. There is no attempt at accuracy of copying, as with genes - and as with memes in their original version.

Creativity is a natural extension of our enthusiasm.