There are challenging days - but I'd tell people they should really do what they are interested in and not think about their gender.

I left my job as an editorial assistant with Katie Couric at CBS to start our company. I think Katie has said being at CBS was the worst time in her career. They were cutting back their news and interactive budget. I just had this very distinct feeling that I wasn't in the spring of something: I was in the late fall.

The biggest challenge is to stay focused. It's to have the discipline when there are so many competing things.

People don't use Evite or Facebook events for their weddings. But they do use Paperless Post. It's the sign of a paradigm because it is the most momentous occasion in most people's lives. It represents the most formal type of offline communication.