The idea of applying psychology or behavioural sciences to communication is not a new one. It's very old behavioural economics. If it gives you some additional insights - so be it.

We use nearly 5 thousand different data points about you to craft and target a message. The data points are not just a representative model of you. The data points are about you, specifically.

Every day we have teams looking for new data sets.

We steer clear of fringe political parties or minority groups. We're not trying to orchestrate a revolution.

In the Marvel universe, vibranium has always been this material that absorbs kinetic energy. And any tiny bit of physics knowledge will tell you that that's really non-Newtonian. You can't just absorb energy, you've gotta change it into something else.

Keep in mind that if you take a tour through a hospital and look at every machine with on and off switch that is brought into the service of diagnosing the human condition, that machine is based on principles of physics discovered by a physicist in a machine designed by an engineer.

In the mind of the public, the word 'planet' carries a significance lacking in other words used to describe planetary bodies... many members of the public assume that alleged 'non-planets' cease to be interesting enough to warrant scientific exploration.

In theoretical physics, one can, in principle, work from anyplace as long as one has a computer and Internet connection. So I do not find any disadvantage of being in Allahabad.