Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.

I've done truth to power all my life. It's got me into trouble, but who cares?

I say that to my colleagues, by the way, in the internal Cabinet meetings, I say, 'Look, I want to be very clear about what I want.' I just - I don't want a peace process, I want a peace result.

It is true that raids and battles killed a tiny percentage of the numbers that die in modern warfare. But in tribal violence, the clashes are more frequent, the percentage of men in the population who fight is greater, and the rates of death per battle are higher.

A lot of songwriters have written about soldiers and war, but very few have written with them.

Life is wonderful beautiful journey. Every episode of my life is like a dream, and I am at peace and happy with what life has given me.