I am very pro-royal. Britain without them would be a sadder place.

There is a wall of myth around royals and A-list celebrities, and that makes us wonder what they are really like. We see them on magazine covers so often that we think we know them intimately, and we want to learn more. I like to burst that bubble a little.

Of course, my own political beliefs inform the ideas I come up with.

I'm really interested in how we view the public figure, what makes a public figure, what makes a celebrity, and how images make politicians, so I take an interest in politics, but it's really an interest in the image.

Facebook succeeded because it was about real people having a presence on the Internet. There were all these other social networking sites people had, but they were all about fictional people.

My own theory is that we are in the middle of a dramatic and broad technological and economic shift in which software companies are poised to take over large swathes of the economy.

I am one of the last photographers to convert to digital.

Making a moonshot is almost more an exercise in creativity than it is in technology.